Marketing (BSBA)

Shown here are the general learning goals of the program broken down into specific student learning outcomes (SLOs). These SLOs represent what a student should be able to do as a result of successfully completing this program. Student performance on these outcomes are routinely assessed by program faculty as a way of informing programmatic improvement efforts.

Goal Outcome

1. Students will understand and be able to apply basic marketing concepts.

  • 1.1 Students will be able to apply channels of distribution concepts in an organizational setting.
  • 1.2 Students will be able to apply integrated marketing communication concepts in an organizational setting.
  • 1.3 Students will be able to apply pricing concepts in an organizational setting.
  • 1.4 Students will be able to apply product management concepts in an organizational setting

2. Students will understand and be able to apply consumer behavior concepts in diverse market segments.

  • 2.1 Students will be able to apply consumer behavior concepts.
  • 2.2 Students will be able to apply market segmentation concepts.

3. Students will be able to understand marketing research concepts and use information from the marketing environment.

  • 3.1 Students will be able to collect meaningful information from the marketing enviornment.
  • 3.2 Students will be able to analyze information from the marketing enviornment.
  • 3.3 Students will be able to interpret information collected from the marketing enviornment.
  • 3.4 Students will be able to use information collected from the marketing enviornment.