Hospitality and Tourism Management (BSBA)

Shown here are the general learning goals of the program broken down into specific student learning outcomes (SLOs). These SLOs represent what a student should be able to do as a result of successfully completing this program. Student performance on these outcomes are routinely assessed by program faculty as a way of informing programmatic improvement efforts.

Goal Outcome

1. Learn principles of business management (i.e. marketing, management, accounting, etc.) in the hospitality and tourism industries. What elements are cost vs. revenue centers. Basic hospitality formulas. How the hospitality industry is organized.

  • 1.1 Knowledge of hospitality and tourism industry professional groups that provide research, journals, and continuing education for public policy and legal issues.
  • 1.2 Knowledge of business plan for restaurant, hotel, club, conference center using industry ratio analysis
  • 1.3 Knowledge of major hospitality firm operates franchise system with local hotels and restaurants

2. Learn the functions of management (planning, organizing, directing, and control) in both the hospitality and tourism industries. Learning the special "language" of the hospitality industry. Learning about specific organizations in the travel industry.

  • 2.1 Knowledge of hospitality organizations, common job titles, job descriptions, career paths, and professional organizations that support management development.
  • 2.2 Knowledge of service management systems and how to plan, design and evaluate these systems
  • 2.3 Knowledge of the many types of organizations that market and develop tourism products.