Communication, Advertising (BS)

Shown here are the general learning goals of the program broken down into specific student learning outcomes (SLOs). These SLOs represent what a student should be able to do as a result of successfully completing this program. Student performance on these outcomes are routinely assessed by program faculty as a way of informing programmatic improvement efforts.

Goal Outcome

1. Students will be able to use industry-standard writing, design, and planning tools.

  • 1.1 Students will develop and produce creative solutions and effective executions for a variety of advertising needs and media.
  • 1.2 Students will use the tools, techniques, hardware and software commonly employed in the profession.

2. Students will be productive team members.

  • 2.1 Students will work in teams to development of strategic solutions, marketing plans, media plans, and related supporting documents for a variety of advertising needs and cases.
  • 2.2 As members of a team, students will present advertising plans and executions persuasively using audio-visual support.

3. Students will demonstrate the written, oral and visual communication skills required in the advertising profession

  • 3.1 Students will design documents and advertisements that follow the principles of good visual design and advertising industry standards.
  • 3.2 Students will present advertising plans and executions persuasively using audio-visual support.
  • 3.3 Students will write using the style and standards of the advertising profession.
  • 3.4 Students will demonstrate media appropriate copy skills: Students will develop and produce creative solutions and effective executions for a variety of advertising needs and media.

4. Students will obtain and/or analyze data to reach effective advertising solutions.

  • 4.1 Students will demonstrate the ability to evaluate large amounts of information to identify connections and applications that develop innovative solutions to advertising problems.
  • 4.2 Students will demonstrate an informed capability to evaluate/critique campaign plans, executions and presentations.
  • 4.3 Students will develop and produce research informed strategic solutions and effective executions for a variety of advertising needs and media.