Commercial Photography (BS)

Shown here are the general learning goals of the program broken down into specific student learning outcomes (SLOs). These SLOs represent what a student should be able to do as a result of successfully completing this program. Student performance on these outcomes are routinely assessed by program faculty as a way of informing programmatic improvement efforts.

Goal Outcome

1. Students will apply principles and theories of visual design and composition to create images that effectively communicate both personal and client-driven ideas, concepts, and information to the viewer.

  • 1.1 Students will analyze photographic design perceptively and critically.
  • 1.2 Students will evaluate photographic works in historical, cultural, and stylistic contexts.
  • 1.3 Students will recognize and demonstrate advanced techniques and methods specific to the practice of commercial photography.

2. Students will be able to apply problem-solving skills to the process of working with clients (e.g., art directors, editors, and publishers), to understand the client's needs, and to translate these needs into successful images.

  • 2.1 Students will express rationales for choices made in creative processes.
  • 2.2 Students should demonstrate broad knowledge of current business practices of professional photographic artists.
  • 2.3 Students will demonstrate the ability to analyze, interpret, and solve visual communication problems to meet the needs of a variety of clients.

3. Students will demonstrate an ability to effectively use both analog and digital technologies and processes to create photographic images.

  • 3.1 Students will demonstrate the ability to create a cohesive professional portfolio of photographic images.
  • 3.2 Students will attain a thorough knowledge of professional camera and lighting techniques for capture of both still and video based photographic imagery.
  • 3.3 Students will employ a complete digital imaging workflow that includes capture, post processing, and asset management techniques from image capture to image archive.