Communication, Public Relations (BS)

Shown here are the general learning goals of the program broken down into specific student learning outcomes (SLOs). These SLOs represent what a student should be able to do as a result of successfully completing this program. Student performance on these outcomes are routinely assessed by program faculty as a way of informing programmatic improvement efforts.

Goal Outcome

Students will demonstrate ability to develop, analyze, and produce strategic and creative public relations material and/or research.

  • Students will develop strategic public relations documents that meet professional standards.
  • Students will produce and/or analyze social science research.
  • Students will produce strategically creative public relations material for specific media.

Students will demonstrate ability to engage in ethical teamwork.

  • Students will demonstrate ability to use industry standard technology to produce digital, print, and audio-visual content.
  • Students will demonstrate professional public relations presentation skills.
  • Students will produce ethical public relations campaign plans and executions.

Students will demonstrate written, oral and visual communication skills required in public relations.

  • Students will demonstrate professional public relations presentation skills.
  • Students will design public relations material that meets professional standards.
  • Students will write public relations documents that meet professional standards.