Art, Graphic Design (BFA)

Shown here are the general learning goals of the program broken down into specific student learning outcomes (SLOs). These SLOs represent what a student should be able to do as a result of successfully completing this program. Student performance on these outcomes are routinely assessed by program faculty as a way of informing programmatic improvement efforts.

Goal Outcome

I. Students will demonstrate competence in the creation of two, three, and fourdimensional form

  • Students will apply a skillful understanding of aesthetics
  • Students will apply a working knowledge of design principles and elements
  • Students will employ a high degree of craft

II. Students will employ analytical thinking skills throughout the design process

  • Students will evaluate design's environmental and social impact
  • Students will evaluate the audiences and contexts which communication solutions must address
  • Students will identify communication problems
  • Students will recognize, differentiate and evaluate the factors that shape design decisions

III. Students will explain and employ design theories and methods

  • Students will explain and apply systems theory
  • Students will explain and employ principles of visual rhetoric and semiotics

IV. Students will develop research skills in the discipline

  • Students will demonstrate a thoughtful and rich creative and ideation process
  • Students will employ appropriate strategies and techniques when researching audiences and design contexts

V. Students will be prepared to work as entry-level graphic designers

  • Students will appropriately use terminology of the discipline
  • Students will articulately use verbal and non-verbal communication for effective comprehension
  • Students will collaborate effectively with others in a shared research and design process
  • Students will demonstrate an awareness of current trends
  • Students will explain, discuss and describe business practices and ethics
  • Students will explain, discuss and employ environmentally & socially responsible design and work processes

VI. Students will acquire a broad understanding of the history of graphic design, typography and art

  • Students will place works of art and design in historical, cultural and stylistic contexts