Student learning outcomes: Communication, Advertising (BS)

Shown here are the general learning goals of the program broken down into specific student learning outcomes (SLOs). These SLOs represent what a student should be able to do as a result of successfully completing this program. Student performance on these outcomes are routinely assessed by program faculty as a way of informing programmatic improvement efforts.

Goal Outcome

Students will be able to use industry-standard writing, design, and planning tools.

  • Students will design documents and advertisements that follow the principles of good visual design and advertising industry standards.
  • Students will develop and produce creative solutions and effective executions for a variety of advertising needs and media.
  • Students will use the tools, techniques, hardware and software commonly employed in the profession.

Students will be productive team members.

  • Students will be able to participate in the development of strategic solutions, marketing plans, media plans, and related supporting documents for a variety of advertising needs and cases.
  • Students will develop strategic solutions, marketing plans, media plans, and related supporting documents for a variety of advertising needs and cases.
  • Students will present advertising plans and executions persuasively using audio-visual support.
  • Students will use the tools, techniques, hardware and software commonly employed in the profession.

Students will demonstrate the written, oral and visual communication skills required in the advertising profession

  • Students will design documents and advertisements that follow the principles of good visual design and advertising industry standards.
  • Students will present advertising plans and executions persuasively using audio-visual support.
  • Students will write using the style and standards of the advertising profession.

Students will develop effective and appropriate advertising campaigns and plans.

  • Students will be able to participate in the development of strategic solutions, marketing plans, media plans, and related supporting documents for a variety of advertising needs and cases.

Students will obtain and/or analyze data to reach effective advertising solutions.

  • Students will be able to participate in the development of strategic solutions, marketing plans, media plans, and related supporting documents for a variety of advertising needs and cases.
  • Students will critique campaign plans, executions and presentations.
  • Students will use the tools, techniques, hardware and software commonly employed in the profession.


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