Student learning outcomes: Marketing (BSBA)
Shown here are the general learning goals of the program broken down into specific student learning outcomes (SLOs). These SLOs represent what a student should be able to do as a result of successfully completing this program. Student performance on these outcomes are routinely assessed by program faculty as a way of informing programmatic improvement efforts.
Students will understand basic marketing concepts.
Students will understand buyer behavior concepts in diverse market segments.
Students will understanding the marketing environment.
Fourteen for 2014
View information about the new online course development initiative, Fourteen for 2014.
- General Education Advisory Group Report 2012
- Academic Affairs
- General Education
B. B. Dougherty Admin. Bldg.
438 Academy Street
Second floor, Suite 207
ASU Box 32006
Boone NC 28608