Student learning outcomes: Marketing (BSBA)

Shown here are the general learning goals of the program broken down into specific student learning outcomes (SLOs). These SLOs represent what a student should be able to do as a result of successfully completing this program. Student performance on these outcomes are routinely assessed by program faculty as a way of informing programmatic improvement efforts.

Goal Outcome

Students will understand basic marketing concepts.

  • Students will understand the channels of distribution concepts and apply them in an organizational setting.
  • Students will understand the integrated marketing communication concepts and apply them in an organizational setting.
  • Students will understand the pricing concepts and apply them in an organizational setting.
  • Students will understand the product management concepts and apply them in an organizational setting.

Students will understand buyer behavior concepts in diverse market segments.

  • Students will understand the consumer behavior and market segmentation concepts and apply them in an organizational setting.
  • Students will understand the marketing research methods and apply marketing research results in an organizational setting.

Students will understanding the marketing environment.

  • Students will understand the consumer behavior and market segmentation concepts and apply them in an organizational setting.
  • Students will understand the marketing research methods and apply marketing research results in an organizational setting.


Advanced